I’m sure about the person, who belongs to IT and SEO ) heard about different SEO techniques. So, this article will help you to find differences between Black and White Hat SEO techniques.

The world remember anyone If he/she did something very good or bad. So, here is mainly two ways to optimize your site between users and Search Engines. In first, by following all the Google and SEO guidelines to achieve optimization. And in another, developer needs to work against the Search Engines by passing some loopholes.

So, now we start to look at all processes in details :

  1. White Hat

White Hat SEO is better and real way of improving site for SEO with all recommended guidelines by Search Engines. User needs to remember each of rules and values, while he/she is improving site to get google index rank in search results. It is quite time consuming process, So sometime user get bored and hire SEO developer. It is good and permanent SEO technique for results.

White Hat SEO is only the way to go If you want to be a useful part of internet with your site. It uses an organic technique order to well performance for results. Keyword research and putting good keywords have still some values, because Google doesn’t look at them now anymore.

It includes some points like :

  • Keyword Research and Evaluation
  • Quality / Rich and original contents
  • Visual Appeals like images and videos
  • Semantic Markup
  • Quality Inbound links
  • Link Building
  • Publishing of valuable contents
  • Metadata tags Optimization
  • Updating contents regularly
  • Sitemap
  • Robot.txt file and Robot Index
  • Analytical Code to track website activities
  • Verification on Search Engine like yahoo, bing, google
  • Give values and understand your audience
  1. Black Hat

It is illegal way of SEO optimization by going against the Search Engine guidelines. Apparently, user needs to trick the Search Engine to transfer a good rank for their website or pages. But If Search Engine founds it, your website will be banned permanently.

Black Hat breaks the recommended rules of SERP and creates a poor user experience on website. It follow a quick financial return business model, which does not need to grab readers. It can pull a temporary web traffic for website, but it is not a smart business SEO solution.

It is an aggressive way of SEO, where as the focus is on Search Engine mostly rather than audience or readers. It is used by people, who want  a quick earning by website rather than a long term investment.

You can some examples below:

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It includes some points like :

  • Hidden / Invisible text
  • Meta Keyword Stuffing
  • Doorway Pages
  • Paid Links
  • Cloaking
  • Manipulative redirects
  • Link farming

I recommend the following SEO Techniques resources to improve your site:

www.moz.com

www.google.com/webmasters/tools

If you have something to add to this blog? Kindly share it in the comments. Thank you for reading this.

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4 COMMENTS

  1. Grey Hat SEO Tools est une application de positionnement internet qui vous permet de controler des bot capable de faire votre référencement de manière automatique.

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